Do “Chick Wines” Really Exist?
This week we are joined by Christian Miller, proprietor of Full Glass Research and director of research for Wine Opinions.
This concept has a fairly long cultural history in the U.S. wine business, from the notion that red wines are drunk by men and white wines by women to the idea that wine in general was a women’s drink and men preferred beer. These cruder and more basic notions have been generally discarded, but our preference for easy generalities still pops up in ideas about differences between what men and women want in wine. The fact that there are genuine biological differences in sensory perception between genders helps fuel these ideas.
We’re getting some answers and insights into this issue at Wine Opinions. Wine Opinions is a research company that has created a panel of over 2000 core involved wine consumers, geographically and demographically representative of the wine buyers who really drive the market for fine wines. We do market research for a variety of wineries, and grower/winery organizations. During the course of this research, we often look for patterns or trends by gender in consumer opinion.
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